Healthcare website design involves a number of important considerations. Content should take into account human factors, such as emotions and the family context, as well as the different health conditions patients and caregivers may be dealing with. Ultimately, the content should help patients and caregivers communicate with health providers. This requires a focus on UX design, Mobile responsive design, and content placement.
UX design
When designing a healthcare website, it is important to consider the end-user’s experience and context. This goes beyond accessibility of information about health conditions and extends to their emotional experience. For example, a website for a medical practice that specializes in EMDR therapy should include ample information about the therapy, including the different types and how it can benefit patients.
In today’s digital world, people are spending more time on the Internet, so it’s essential for medical websites to reflect the modern digital consumer. This means UI/UX designers have to focus on the needs of digitally-savvy consumers to make websites that help them find health information.
Mobile responsive design
Using mobile-friendly design on your healthcare website is critical for creating a successful patient-centric experience. Often, users have limited medical knowledge and are looking for quick answers, which means you have to create a website with actionable content. In the past, experts hoarded knowledge for fear of being replaced, but today, knowledge empowers consumers, who return to your website for more information and eventually convert to buyers.
Moreover, a mobile-friendly website design helps improve search engine rankings. It also allows for easy scalability, which means that it can adjust to various devices, screens and platforms. Users will be able to access your website easily and find the necessary information without any glitches.
Call to action
If you have a healthcare website, it’s important to include a call to action for patients. You can do this by including online forms for scheduling appointments. This makes it easier for patients to complete their information and schedule their visit. It’s also an effective way to increase conversions. You can also add interactive buttons for patients to schedule appointments, request referrals, and fill out prescriptions.
One of the best ways to include a call to action on a healthcare website is to use an image of a patient and staff interaction. This image can be edited using a tool like Canva. You can also use animated chat bubbles to keep visitors engaged.
Content placement
Care websites are becoming increasingly visual, and content placement is critical. If your website is not bursting with photos, video, and other images, you are doing your website a disservice. The first thing that people look at when they enter a healthcare website is the main page. This is the first thing they should see, so make sure the content is easy to find and easy to read.
Your healthcare website design shouldn’t be flashy or complicated, but it should be clean and easy to navigate. Use web-friendly fonts and use contrasting colors for your text and calls to action. In addition, make sure that the call-to-action is the only element above the fold.
Human factors
Human factors are the science of how we use technology and interact with other people. This discipline focuses on designing systems that make them usable and acceptable to users. It uses research from psychology, sociology, biomechanics, and industrial design to improve usability and design. The goal is to reduce human error and increase productivity. Human factors practitioners are experts in understanding human behavior and working with technology to create better products, services, and experiences.
The field of human factors grew out of a need for better systems and procedures for healthcare organizations. It evolved as governmental regulations, medical practice, and learning shifted. People began to realize that human factors had a direct impact on how systems and procedures worked.
