Utilize this easy and useful guidance to design the perfect contest, and witness huge growth in the process. If you’re first-time users of Instagram or a long-time veteran, you’re aware the importance of having increasing your followers. It’s an evidence of social proof and enhances your image to the rest of the Instagram community. To get more people reach to your Facebook business, you can buy Malaysian Facebook page likes and in this way you increase audience.
There are many methods to increase your followers. You can purchase Instagram followers at a low cost from the beginning, and then develop organic growth strategies from there. One of the most simple and most efficient strategies is to organize contests on Instagram. Who doesn’t love a good contest? You can almost guarantee that your followers on Instagram will. The chance to win gratis things without much effort is just too tempting to be real for the average Instagram user.
This is also an immense advantage for your company. A study conducted by Tailwind found the fact that Instagram accounts that run contests can boost the rate of their growth in followers by 70 percent on average when compared to accounts that do not!
When the time comes to organize an event of your own, could be unsure in what you should do next. Follow this simple and easy guide to help you design the perfect contest, and witness an enormous increase in participation.
The Makings of a Great Contest
Before you determine the best strategy to run the perfect Instagram contest, you need to know the fundamentals of any successful contest. The aim is to get hundreds or thousands, and even hundreds of thousands of entries in order to enhance your brand’s visibility. Thus, you’ll need take the following steps to maximize the ROI of your contest:
- The person who enters must be on your account.
- The contestant must be a fan of the original post of the contest. Re-grammed images don’t count.
- The person who is entering must mention at the very least an additional Instagram user. It is possible to increase the number of entries if they include more.
- The most popular contests utilize three of these criteria to select the participants. However, you can use different criteria or even add additional criteria when you think a different strategy is more efficient.
A different highly effective contest concept includes the power of user-generated content. Typically, this comes as an image contest. It is possible to ask customers to share photos of themselves using your product or performing an action that is relevant with your company’s brand. They must use your brand’s hashtag and include your name on their pictures. When the period of entry you’ll select a winner.
The contests are extremely successful since you’re enticed people to offer a personalized endorsement of your brand or product. If their followers are impressed by their photos, they’re more likely to discover what inspired the person who follows them to shoot such a picture which will lead them to the Instagram bio.
Ideas for Follower-Boosting Contests
If you’re looking to increase the number of followers you have there are several kinds of contests that can be particularly effective for you. Here are tested and proven contest ideas that experts often make use of.
Use Your Target Audience Wisely
If your business is particular, you could gain a lot of ground by focusing on an extremely specific audience. People who belong to this particular group are likely to be extremely loyal to their group. If you are able to connect to them, then your involvement will be awe-inspiring.
An excellent example is from the @southbyseacollege. The online store offers custom-made clothes to sororities. They recently hosted contests that received 54,000 responses, which increased the amount of exposure they receive by four times!
Marketing manager Lindsey Clawson, told Tailwind: “We gave about 120 pullovers to one chapter of a sorority. Sororities were required to participate by tagging their sister sororities in the comments to submit entries. It’s an exclusive product, and it’s seasonal therefore it was a big success. We probably gained about 1000 fans.”
Join with Other Instagrammers
Instagram users who join forces in contests can increase their visibility, especially when they share an audience that is similar to yours. Although you shouldn’t join forces with your direct rival You can join forces with other accounts that provide the value of your followers however, they don’t share the similar message.
For instance, Tiffany Jenkins of Juggling the Jenkins and Meredith Masonry of That’s Inappropriate often collaborate for contests and product endorsements. Jenkins’s target audience is mostly moms , with a segment for people who are struggling with an addiction. Masonry’s target audience is mostly mothers, which makes both accounts mutually beneficial, however, they are not necessarily competitive.
In the event that Masonry and Jenkins collaborate to organize giveaways, the amount of likes and comments they get is unimaginable. Both have huge followings however, you could do the same thing with an Instagramer who has a following comparable as yours.
Hold Interactive Contests
Engaging more people is a great method to increase the number of followers you have So, organize contests that demand consumer involvement. They make people more interested in your brand and the products you have to offer, thereby improving the quality of the responses and the value.
One suggestion for the contest to be interactive is to ask users to write captions for a picture that you’ve uploaded. It could be a humorous picture that was found online or one you took in your office. Then, you can choose the winner based on your best judgment or ask your viewers to vote for the caption they think is most appealing. Beware of those who inflate their own comments, and thus skewing the contest’s effectiveness.
Another option is to the opportunity for followers to vote for the most popular piece of content created by users. The first step is to ask followers to upload photos using your company’s hashtag and Instagram handle. Then, you’ll ask them to browse Instagram by using the hashtag, and then vote on the image they love the most. Winner is that one who has the most followers, but you’ll be an Instagram winner since your following could grow because of this contest.
