Hashtags now dominate social media. Ever since the notion to use hashtags on Twitter to categorize channels using the hash # symbol has come into existence, these signs have surged in popularity and have become a familiar sight on all of the major social media networks.
Hashtags are becoming a crucial component of almost every social media user’s content in the current social media environment. As a result, hashtags are used in over a thousand posts on social media every single day.
Hashtags are used by brand users to voice their opinions, make content discovery easier, or even search for content. Given the enormous popularity of hashtags, marketers have begun implementing this tactic as a hashtag campaign. Although the motivations for launching a hashtag campaign can vary, some frequent ones include boosting interaction on social media, expanding one’s social media following, or supporting a cause.
If you are a brand and you want to incorporate hashtag campaigns in your marketing strategy, you have come to the perfect place.
Continue reading for a list of the top hashtag campaigns ever, perfect for getting ideas and inspiration for hosting your next hashtag campaign.
Most Iconic Hashtag Campaigns Of All Time
1. Here to create by Adidas
For all the inspiring innovators throughout the world, Adidas created the hashtag #HereToCreate. 30k movies were produced for the competing participants during the 2018 Boston Marathon.
Later, additional participants in this campaign revealed their inspiring stories. Many people embraced this craze to express how they would bring about a good revolution.
David Beckham, Pharell Williams, and Lionel Messi were just a few of the well-known figures who chipped in for marketing.
Adidas has done a fantastic job of spreading brand awareness thanks to its powerful campaign and hashtag-related content.
2. Hollywood Selfie by Pedigree Australia
In order to spread awareness about pet dental health, the well-known dog food retailer Pedigree purposefully released the DentaStix dog selfie app.
To get the pet’s attention for the ideal photo, the selfie software paired the iPhone’s camera with squeaky sounds. The company urged customers to share their photos on social media with the hashtag #HOLLYWOODselfie.
User-Generated Content that may be leveraged to efficiently generate social proof, increase engagement, and increase sales was received in plenty by the brand as a result of the campaign’s significant user attention.
3. Worth Saying by Loreal Paris
A social cause can inspire people to generate content, as evidenced by this hashtag campaign.
Using the hashtag #WorthSaying, the renowned cosmetics company Loreal Paris urged women to speak out and share about topics that are important to them.
Through this campaign, women gained the confidence to speak up publicly about important topics. Jennifer Lopez and other famous people enthusiastically participated in the hashtag campaign because it was so well-liked.
4. Trippin’ with Tarte by Tarte Cosmetics
In order to broaden its brand presence on social media, well-known cosmetics company Tarte employs influencer marketing. Influencers are frequently sent on trips that are entirely sponsored
by the company and at various destinations.
Utilizing the hashtag #trippinwithtarte, the influencers in turn share content centered around Tarte cosmetics. Millions of social media users have followed the company thanks to this marketing strategy.
This hashtag campaign serves as an example of how influencer marketing may significantly increase the number of people who know about your business and follow it on social media.
5. Do us a flavor by Lays
Lays has a history of developing numerous well-known hashtag campaigns. The #DoUsAFlavour campaign is one of the most popular hashtag campaigns run by the business.
Lays played a marketing move by asking its fans for suggestions for the next varieties that did not yet exist, with the goal of boosting brand value and increasing traffic to its Facebook page.
The result was that the company received over 14.4 million flavor submissions, and the winner flavor received a 1 million dollar reward!
This campaign serves as an example of how effectively inventive competitions may encourage involvement and engagement from brand users.
Final Thoughts
The use of social media marketing campaigns, according to more than 90% of marketers, is a key strategy for the expansion of their business.
As a result of their widespread use, hashtags are crucial to increasing the visibility of your business. In addition, they have a great chance of making your content go viral because of their strong and unique presence.
You are now aware of the various approaches and strategies used by brands to execute a fruitful hashtag campaign, whether it be for a good cause or influencer marketing.
Why do you still wait? Pick an idea that inspires you, then launch a hashtag campaign to capitalize on the benefits that come along with it.
