More and more people rely on visuals to experience content on the internet connection telecom . One of the most popular forms of video marketing includes animation, which is fast becoming common across a broad range of industries. An animated video can simplify and deliver your brand message and idea. Depending on how well-made your animated video is, you influence people. This blog explores how.
5 Ways Animated Videos Boost Marketing and Branding Efforts
On the internet, seeing is believing. Of course, this comes with its own drawbacks, thanks to the host of hoaxes, misinformation, and bald-faced fraudulent brands operating on the web. But it also offers brands a unique opportunity to convey their brand value and encourage engagement through visual means. An animated video about Spectrum Internet prices only is likely to engage consumers like you or me with more than long paragraphs or pages of text.
Animated videos are increasingly becoming a big part of branding and marketing efforts all over the globe. If you haven’t already used them as part of your campaigns, you are putting yourself at a disadvantage. This blog explores the following 5 ways animated video marketing can help you boost your efforts:
- Better Audience Engagement
- Brand Visuals and Tone
- Better Digital Visibility
- Tell Your Brand Story
- Trust Building
Let’s examine these points in more detail below.
Better Audience Engagement
If you want your brand to engage and resonate with your audience, conventional marketing methods just won’t cut it anymore. You need your audience to come closer to your brand. One of the ways you can do this is by using an animated character as a customer. This creates an emphatic link between your audience and the animated character.
Visitors identify with the character, which makes them more open to the products and services you sell. However, that means you will need to invest in a custom animated video made specifically for your brand. So be prepared with an animation budget on hand.
Brand Visuals and Tone
Never underestimate the powerful influence your brand visuals and colors exert on your target audience. The colors your brand uses in it’s messaging can make or break snap buying decisions. Colors also appeal to your audience on a subconscious level, creating a persona for your brand in their minds.
All of this information means that the colors you use in your brand messaging, especially your animated videos, can influence buyers. The visual elements also create a lasting brand image in your audience’s minds if done right. Your animated videos should contain at least 2 to 3 colors to make your brand stand out, get visibility, and set the right tone with your audience.
Better Digital Visibility
From an SEO standpoint, video marketing gets you a lot more visibility in search engines like Google or Bing. Most SEO strategies routinely incorporate video marketing, especially animated videos, in their plans. Explainer videos tend to generate the most engagement out of all forms of video marketing. The more engagement your videos generate, the better you rank on the Search Engine Results Page (SERP).
Ranking high on the SERP makes it easier for potential customers to find your brand organically. Animated videos also help get you visibility on video search engines like YouTube. YouTube videos get more visibility on the video platform, and you can also add links to your brand’s website, products, and services. This ensures interested visitors know how to contact you.
Videos also tend to be the one type of content that gets the most shares on social media. If your animated video is quirky, well-made, and valuable, people will want to share it with others. If things start snowballing, your brand can shoot to viral fame, which is something every brand wants.
Tell Your Brand Story
If you are going to be using animated videos in your branding and marketing efforts, it is likely that such videos will be the first interaction people have with your brand. An animated video can present a concise summary of your business story, your products, services, reviews, and other information in a way that appeals to your audience.
In many cases, your animated videos become a huge part of your brand’s digital identity. They visually convey your brand values and image in just a few seconds. But that means your animation needs to be on point. Since it is the first pitch you make to your customers, it should be appealing enough to get them interested in what you sell.
Trust Building
Building trust with your intended audience is one of the core focuses of any branding or marketing strategy. You could have the best products and services in the world, but if you lack the public’s trust, it’s of no use to you. A buying transaction doesn’t just signify a transfer of money, but also a transfer of trust. An animated video offers a unique way to appeal to your audience’s pain points and convince them your brand is the solution.
Animated videos are about more than just presenting your brand image. What they present can more accurately be called your brand movie. A Christmas video animation about Spectrum packages nudged me into becoming a subscriber in 2016. The video discussed the provider’s services, coverage areas, new deals, and of course, how to become a subscriber. Animated videos help you get your message across clearly, engagingly, and in a manner that appeals to your audience. This, in turn, encourages buying decisions.
